We make software companies grow.

1Evaluation

Full Clarity

2Lead sourcing

Qualified Pipeline

3Campaign setup

Full Coverage

4CRM integration

Zero Friction

5Optimization

Compounding Growth

Our process

From first signal to closed deal.

Market map36 signals

Positioning

Stack

Channels

Markets

Signals

Gaps

Opportunity score

Strong market pull detected across three priority segments.

1Evaluation · Full Clarity

We start by mapping exactly where you stand

Before we touch a single campaign, we take a hard look at your entire go-to-market engine — your stack, your positioning, and where the real opportunity is hiding. No assumptions, no guesswork.

Stack Audit

We evaluate your entire go-to-market stack, tool by tool, to find what's working and what's holding you back.

Value Proposition Check

We stress-test how your offer is positioned and messaged across every channel.

Channel & Market Scan

We identify your highest-potential channels and countries based on real data, not hunches.

Qualified accountsScore ↓

NorthstarAI infrastructure97

LinearDeveloper tools93

RaycastB2B software89

VercelCloud platform85

HiringSeries A–CEurope

2Lead Sourcing · Qualified Pipeline

We find the right people before we ever reach out

Growth starts with talking to the right accounts. We define exactly who your best-fit customers are, source them at scale, and use AI to separate real opportunities from noise.

ICP Definition

We define your ideal customer profiles with precision, so every lead we bring in actually fits.

Lead Sourcing

We tap into lead providers to build a steady, high-quality pipeline of prospects.

AI Qualification

We tune an AI model to qualify leads automatically, so your team only talks to the ones worth talking to.

Sequences

Audiences

Messages

Analytics

Founder-led outbound

1Profile visitDay 1

2Personalized emailDay 4

3LinkedIn follow-upDay 7

4Intent checkDay 10

3Campaign Setup · Full Coverage

We launch across every channel that moves the needle

One channel is never enough. We build and run coordinated campaigns across email, LinkedIn, paid media, and custom channels — so your brand shows up wherever your buyers are paying attention.

Email & LinkedIn

Personalized outbound sequences across the two channels that still convert best in B2B.

Paid Ads

Targeted campaigns across Google Ads, Meta Ads, and LinkedIn Ads, built for performance.

Custom Channels

From handwritten letters to cakes and affiliate marketing — standout moments competitors won't try.

Revenue flowLive

Lead

248

→

MQL

→

SQL

→

Opportunity

→

Deal

High-intent account detected

A returning visitor reached the pricing page after opening two emails.

4CRM Integration · Zero Friction

We make sure every lead moves smoothly through your funnel

A great campaign is wasted if your CRM can't keep up. We wire everything together so leads flow cleanly from first touch to closed deal — and your team knows the moment something needs attention.

Lifecycle Flows

We set up clean Lead → MQL → SQL → Opportunity → Deal graduation flows in your CRM.

Lead Scoring

Custom scoring models weigh signals from every campaign, so your team knows who's actually ready to buy.

Real-Time Notifications

We connect alerts to wherever you already work — Slack, Discord, Gmail, or Teams.

Pipeline health

Week 1Week 7

AI observations

3 deals need attention

Reply rate is up 18%

New segment emerging

5Optimization · Compounding Growth

We keep tuning the engine long after launch

Go-to-market isn't a one-time setup — it's a system that gets smarter over time. We surface buying signals, monitor your pipeline with AI, and mine every conversation for insight your team would otherwise miss.

Buying Signals

We track web traffic, social listening, and competitor usage to catch buyers at the right moment.

AI Pipeline Monitoring

AI keeps a constant eye on your pipeline, flagging risk and opportunity before you'd otherwise notice.

Hidden Insights

We aggregate every conversation to surface why deals are lost, what competitors are being used, and what tech stack prospects run.

Expertise

This is not our first rodeo.

GTM & partnerships

Tijl Coenen

Tijl has been building scalable go-to-market systems for 8+ years at top companies, such as Deliverect and tink. Today, he focuses on transfering that knowledge to new ventures, with a focus on end-to-end AI automation that lasts

Full-stack & AI engineering

Siebe Cooreman

Siebe is seasoned AI engineer with close to a decade of experience leading engineering projects at Sonetas and co-founding Tribe. He translates his expertise into tailored systems to automate your go-to-market organization

Kolderkat